UI/UX / 2024
Form Digital
A UI/UX redesign for a SaaS dashboard that grew faster than its information architecture.
Project Map
- Challenge
- Strategy
- Design
- Build
- Outcome
Challenge
Form Digital's dashboard had been added to for three years and designed once. Power users tolerated it; new users churned in the first week, lost in a menu that had outgrown its own logic.
Strategy
We treated the dashboard like a product, not a screen. That meant mapping the real tasks, finding where users actually got stuck, and rebuilding the navigation around jobs instead of features.
Design Approach
A calmer visual system — fewer competing colors, a clear primary action per view, and honest empty and loading states — did more for clarity than any new feature could.
Implementation
We shipped a token-driven component library so the in-house team could keep building without re-introducing the inconsistency we just removed.
Outcome
Onboarding completion climbed, support tickets about navigation dropped, and the team gained a system that keeps the next three years consistent.
A dashboard that grew sideways
Every successful product accumulates interface debt. Form Digital’s had reached the point where the fastest way to do a common task was to remember a path no new user could discover.
Finding the real problem
We watched eight users attempt five core tasks. The pattern was immediate: the navigation was organized around how the product was built, not how it was used. People weren’t confused by individual screens — they were confused about where they were.
The fix
- Re-grouped navigation around tasks, not internal modules.
- Reduced the active palette so the primary action in any view is unmistakable.
- Designed the states everyone forgets: empty, loading, error, success.
- Packaged it all as tokens and documented components.
The redesign didn’t add capability. It made the existing capability findable — which, for a mature product, is the harder and more valuable win.
“They treated our dashboard like a product, not a page. Six months later the support tickets about 'where do I find X' basically stopped.”
Marcus Feld / Head of Product, Form Digital
