05 Process
A serious theme needs a serious process page: expectations, timing, deliverables and decision points laid out before a prospect asks.
6 phases / discovery to optimization / timeline-ready
30 min call. No obligation. We figure out if we are the right fit.
We start with a conversation, not a contract. I want to understand the work, the audience and the constraints before anyone commits. If I am not the right person for it, I will say so and point you somewhere better.
We map the challenge, the audience, and the creative direction.
Before design begins, we agree on the problem. I map the audience, the messaging hierarchy and the creative direction, then write it down so we are solving the same thing. This is where most projects are won or lost.
Iterative. Feedback-driven. Pixel-precise.
Design happens in the open. You see work early and often, in real layouts with real content. We iterate on direction first, polish second, so feedback lands where it matters before the details are locked.
Clean code. Optimized assets. Accessible from day one.
I build what we designed — accessible, fast and maintainable. Performance and accessibility are part of the work from the first commit, not a cleanup pass at the end. You get source you can hand to anyone.
Staged. Tested. Monitored. You do not go live alone.
Launch is staged and tested, not a leap of faith. We deploy to staging, run the checks, then go live together with monitoring in place. The first week after launch matters as much as the launch itself.
Analytics, CRO, accessibility follow-up. The work continues.
Going live is the start of the data, not the end of the work. I follow up with analytics, conversion review and accessibility checks, then iterate on what the numbers actually say. Optional, but where the compounding gains live.
What stays visible
Strategy, scope and creative direction are documented before production starts.
Each phase ends with something reviewable, from map to design to staging build.
Deployment, QA and post-launch checks are part of the process, not an afterthought.
05 Proof of Work
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Projects shipped
Across web, brand and motion since 2017.
0 weeks
Average launch timeline
From kickoff to live, for a full web build.
+ 0%
Average conversion lift
Measured improvement after a redesign.
0
Years of practice
Design and development, hands on the work.
0
Design disciplines
Strategy, design, motion and development.
0%
Clients who return
Who come back for a second project or more.
10 Questions
A focused landing page can ship in one to three weeks. A full site is usually four to ten weeks, and a brand-and-web system runs eight to twelve. The variable is rarely design time — it is decision time and content readiness on your side.
A strategy session, design for up to five pages, development, deployment, core animations and two weeks of post-launch support. It is built to get a strong, conversion-aware site live fast — not to be everything at once.
Yes. Most of my work is remote and asynchronous. We agree on a small number of overlapping hours for live calls, and everything else runs through clear written updates so progress never waits on a meeting.
Absolutely. The code is clean, typed and documented — and I would rather you check it than take my word for it. For larger engagements I can share a sample repository or walk you through a previous build.
You own everything: the source, the assets, the documentation. Support is included for the weeks after launch, and from there you can hand it to your team, keep me on a light retainer, or just disappear into the sunset. No lock-in.
Yes — typically 50% to begin, with the balance due at launch, or milestone-based payments for larger engagements. It keeps both of us committed and the timeline honest.
Ready when you are
Work inquiries, questions, or just a first conversation.