Web Design / 2023
Kite Agency
A landing page system for a marketing agency that needed to practice what it preached.
Project Map
- Challenge
- Strategy
- Design
- Build
- Outcome
Challenge
Kite sold conversion-focused campaigns but built each new landing page from scratch, slowly and inconsistently. Their own pages converted worse than the ones they made for clients.
Strategy
We built a landing-page system: a small kit of conversion-tested sections the team could assemble into a new page in an afternoon, instrumented for testing from the first deploy.
Design Approach
Each section earns its place against a single goal. The hero makes the promise, the proof backs it, and nothing competes with the call to action.
Implementation
A component kit in Astro with analytics and A/B hooks baked in, so a new campaign page launches measured rather than hoped-for.
Outcome
Kite cut page production from days to hours and lifted conversion on their own funnels — finally matching the results they sold.
The cobbler’s children
Kite was good at conversion for everyone except themselves. Every campaign started from a blank file, which meant every campaign relitigated the same decisions and shipped a little slower than the last.
A kit, not a template
We didn’t design one landing page. We designed the parts: heroes, proof blocks, feature rows, FAQ sections and calls to action — each one tested, each one built to be combined.
- Conversion-tested section library
- Copy direction baked into each block
- Analytics and A/B hooks on by default
- One clear goal per page, enforced by the layout
The payoff
The team now assembles a new campaign page in an afternoon and launches it already instrumented. Speed went up, inconsistency went down, and their own numbers finally matched their pitch.
“We finally build our own pages as fast as we promise our clients. The system paid for itself in the first month.”
Daniel Roth / Managing Partner, Kite Agency
